L’Oreal Copper Envy Book

L'Oreal's look is always black, fashion-forward, and sleek hair styles. This book's direction was heavy on runway fashion and textures that highlighted the new copper tones line of hair color. High-gloss paper, large pages, big bold hair and typefaces brought this book to life. The look stayed within the standard L'Oreal brand guidelines, but also represented the standout look of the red hues well.